Tushbaby

We provided a Shopify Plus optimization service, supported by user journeys created in Figma. Our redesign enabled us to enhance product education, navigation architecture, and mobile optimization, and to enable products to be merchandised across broader platforms, helping customers explore, understand, and purchase products with confidence.

• Easier Product Comparison – We developed a comparative layout format, collection groups, and guidance segments. Customers could easily identify the difference between a carrier and a package, making it easy for parents to choose the right product for their lifestyle.
• Better Smartphone Browsing – Simple menus and flexible layouts, along with improved filters, have been added to the mobile experience. This helped to make the buying process smoother and quicker, and made it easier for busy parents to browse through products more quickly on their mobile devices.
• Clear Product Education – We moved all information regarding tutorials, carrying information, and product benefits to separate categories. Using Figma prototypes made it easier for the customer to understand the benefits before making a purchase.
• Trust-Focused Checkout – The shipping information, return policy, and bundle discounts were presented earlier in the purchasing process, which helped to put customers at ease, lowered their hesitation, and increased the likelihood of completing their transaction on both mobile and desktop platforms.
• Smarter Content Workflows – Reusable Shopify content blocks and a page builder workflow were introduced to marketing departments, reducing manual effort, accelerating campaign launches, and increasing productivity for promotions, launches, and seasonality activities.